Marketing communicatie Study guides, Class notes & Summaries

Spaans (bachelor marketingcommunicatie) eerste semester 21pag

Hi! This is everything you need to learn for the Voice & Body language exam. This document is 54 pages and includes everything from the lectures (including experiments and images). This summary includes also examples for 4 exam questions. Good luck!

Summary of all lectures + Short discription of the compulsory articles.

A summary of all the articles and chapters to be studied for Digital Marketing Industries (DMI) from prof. Nanouk Verhulst. Summarized texts: - 2A: The Culture of Connectivity — van Dijck (2013), Chapter 2 - 2B: Big Data: A Revolution That Will Transform How We Live, Work & Think — Mayer-Schönberger & Cukier (2013), Chapters 5 & 6 - 3A: The Like Economy: Social Buttons and the Data-intensive Web — Gerlitz & Helmond (2013) - 3B: All That Glitters is Not Gold: Digging Beneath the S...

Summary of all classes taught by Isabell Koinig. This summary includes all classes taught by her, it doesn't include an summary of extra documentaries.

Summary Chapter 2 of Integrated Advertising, Promotion, and Marketing Communications. Made by a first year Communication student at the HAN Arnhem.

Notes of all lectures for the preparation of tutorials. If you are also interested in my notes from the tutorials themselves, please send me a message and I'll make sure you receive it too!

All the literature of the 13 lectures, both reading 1 and 2. Each article is summarized based on the learning goals specified for the articles. In short, everything you need to know before the exam.

Clear summary of the 4 chapters needed for the test. Describes in a clear and extended way the necessary points.

This is an English summary of the Marketing Communications course at the Ghent University. Includes both the course and lesson notes and the digital communication part. By just studying this summary, I succeeded with 19/20.